It All Starts With a Curl
We strive to live with compassion, kindness and empathy
lot of so-called stretch denim pants out there are just glorified sweatpants – they get baggy and lose their shape. Not cool. Our tightly knitted fabric holds its form after repeated wear. Plus, Aldays dress up or down, no prob. So you can wear them all day. Get it?
We want to bring the brands with huge potential to the forefront, be part of their journey, and give them a platform to be discovered to create long term customer value.
We focus on independently owned brands, committed to providing effective formulas that elevate the standard of quality in black haircare. We partner with brands that formulate hair- and scalp-conscious products, using refined, high-potency and proven good-for-hair ingredients. Leading with these standards allows us to offer a curation of the best products available on the market.
Whichever way you wish to wear your hair, a healthy base is necessary and our brands will deliver the best results for your natural or protective styles alike
The results you can count on: perfectly cared-for, healthy hair to achieve the best look that afro-beauty has to offer.
We have evaluated over 100 brands in the span of 12 months: testing over 150 products, evaluating formulas, reading countless descriptions and reviews, and even speaking to more people and customer services representatives than we care to share!.
And it doesn’t stop there – we are always looking for the next best thing, if you want to see your favorite brand MY CURL ID, please click here.
To learn more bout our current brands click here.
‘no one can do everything, but everyone can do something’
Each and every one of us can play a part in increasing the representation of our community in the beauty industry for the benefit of future generations. Together, we fill the void in the beauty industry by investing time, skills and knowledge into people who are authentically passionate about and uniquely devoted to afro-textured hair health.